Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.
Chicagoスタイル(17版)引用形式Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.
MLA(8版)引用形式Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.
警告: この引用は必ずしも正確ではありません.