APA način citiranja (7. izdanje)

Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.

Čikaški stil citiranja (17. izdanje)

Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.

MLA način citiranja (8. izdanje)

Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.