APA aipamena

Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.

Chicago Style aipamena

Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.

MLA aipamena

Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.