APA (7th ed.) Citation

Cravens, D. W. (1997). Strategic marketing (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 5th ed. Chicago ; Boston: Irwin, 1997.

MLA (8th ed.) Citation

Cravens, David W. Strategic Marketing. 5th ed. Irwin, 1997.