Blythe, J. (2000). Marketing communications. Prentice Hall, ; Addison Wesley.
Cita Chicago Style (17a ed.)Blythe, Jim. Marketing Communications. New York : New Delhi: Prentice Hall, ; Addison Wesley, 2000.
Cita MLA (8a ed.)Blythe, Jim. Marketing Communications. Prentice Hall, ; Addison Wesley, 2000.
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