Strategic marketing : a guide for developing sustainable competitive advantage /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
c1999.
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | 359 p. : ill. ; 23 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0761993215 (US-HB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB) |