Strategic marketing : a guide for developing sustainable competitive advantage /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks, Calif. :
Response Books,
c1999.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | 359 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0761993215 (US-HB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB) |