International marketing /
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston, ; New Delhi :
McGraw-Hill/Irwin,
c2005.
|
| 版: | Twelve edition |
| 丛编: | McGraw-Hill/Irwin series in marketing
|
| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 实物描述: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
|---|---|
| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 0072833718 (alk. paper) |