International marketing /
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Boston, ; New Delhi :
McGraw-Hill/Irwin,
c2005.
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| Edición: | Twelve edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0072833718 (alk. paper) |