International marketing /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Boston, ; New Delhi :
McGraw-Hill/Irwin,
c2005.
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| Édition: | Twelve edition |
| Collection: | McGraw-Hill/Irwin series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0072833718 (alk. paper) |