International marketing /
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, ; New Delhi :
McGraw-Hill/Irwin,
c2005.
|
| Ausgabe: | Twelve edition |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0072833718 (alk. paper) |