International marketing /

International marketing /

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Language:English
Published: New York : Irwin McGraw-Hill, c2002.
Edition:11th ed.
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Export marketing.
International business enterprises.
Classic Catalogue: View this record in Classic Catalogue

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