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|a International marketing /
|c Philip R. Cateora, John L. Graham.
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|a 11th ed.
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|a New York :
|b Irwin McGraw-Hill,
|c c2002.
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|a xxv, 694 p. :
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|a The McGraw-Hill/Irwin series in marketing
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504 |
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|a Includes bibliographical references and index.
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