International marketing /
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
New York :
Irwin McGraw-Hill,
c2002.
|
| 版: | 11th ed. |
| 丛编: | The McGraw-Hill/Irwin series in marketing
|
| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 实物描述: | xxv, 694 p. : ill. ; 29 cm. |
|---|---|
| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 0072398841 (hardback) 0071123121 |