International marketing /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Irwin McGraw-Hill,
c2002.
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| Edition: | 11th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxv, 694 p. : ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072398841 (hardback) 0071123121 |