International marketing /
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York :
Irwin McGraw-Hill,
c2002.
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| Ausgabe: | 11th ed. |
| Schriftenreihe: | The McGraw-Hill/Irwin series in marketing
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| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Beschreibung: | xxv, 694 p. : ill. ; 29 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0072398841 (hardback) 0071123121 |