Strategic marketing management : planning, implementation, and control /

Strategic marketing management : planning, implementation, and control /

書目詳細資料
主要作者:	Wilson, R. M. S. (Richard Malcolm Sano)
其他作者:	Gilligan, Colin
格式:	圖書
語言:	English
出版:	Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
版:	2nd ed.
叢編:	Marketing series (London, England)
主題:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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