Strategic marketing management : planning, implementation, and control /

Strategic marketing management : planning, implementation, and control /

Détails bibliographiques
Auteur principal:	Wilson, R. M. S. (Richard Malcolm Sano)
Autres auteurs:	Gilligan, Colin
Format:	Livre
Langue:	English
Publié:	Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
Édition:	2nd ed.
Collection:	Marketing series (London, England)
Sujets:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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