Strategic marketing management : planning, implementation, and control /

Strategic marketing management : planning, implementation, and control /

Podrobná bibliografie
Hlavní autor:	Wilson, R. M. S. (Richard Malcolm Sano)
Další autoři:	Gilligan, Colin
Médium:	Kniha
Jazyk:	English
Vydáno:	Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
Vydání:	2nd ed.
Edice:	Marketing series (London, England)
Témata:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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