Strategic marketing management : planning, implementation, and control /

Strategic marketing management : planning, implementation, and control /

Bibliographic Details
Main Author: Wilson, R. M. S. (Richard Malcolm Sano)
Other Authors: Gilligan, Colin
Format: Book
Language:English
Published: Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
Edition:2nd ed.
Series:Marketing series (London, England)
Subjects:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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