Strategic marketing management : planning, implementation, and control /
| Yazar: | |
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Oxford, England : New Delhi, :
Butterworth-Heinemann, ; Viva Books Private Ltd.
1999.[Reprinted]
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| Edisyon: | 2nd ed. |
| Seri Bilgileri: | Marketing series (London, England)
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| Konular: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fiziksel Özellikler: | xx, 827 p. : ill. ; 29 cm. |
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| Bibliyografya: | Includes bibliography (p. 791-811) and index. |
| ISBN: | 8176490709 075062244X (pbk.) |