Strategic marketing management : planning, implementation, and control /
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Oxford, England : New Delhi, :
Butterworth-Heinemann, ; Viva Books Private Ltd.
1999.[Reprinted]
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| संस्करण: | 2nd ed. |
| श्रृंखला: | Marketing series (London, England)
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| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | xx, 827 p. : ill. ; 29 cm. |
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| ग्रन्थसूची: | Includes bibliography (p. 791-811) and index. |
| आईएसबीएन: | 8176490709 075062244X (pbk.) |