Strategic marketing management : planning, implementation, and control /
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Oxford, England : New Delhi, :
Butterworth-Heinemann, ; Viva Books Private Ltd.
1999.[Reprinted]
|
| Eagrán: | 2nd ed. |
| Sraith: | Marketing series (London, England)
|
| Ábhair: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Cur síos fisiciúil: | xx, 827 p. : ill. ; 29 cm. |
|---|---|
| Leabharliosta: | Includes bibliography (p. 791-811) and index. |
| ISBN: | 8176490709 075062244X (pbk.) |