Strategic marketing management : planning, implementation, and control /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Oxford, England : New Delhi, :
Butterworth-Heinemann, ; Viva Books Private Ltd.
1999.[Reprinted]
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| Édition: | 2nd ed. |
| Collection: | Marketing series (London, England)
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xx, 827 p. : ill. ; 29 cm. |
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| Bibliographie: | Includes bibliography (p. 791-811) and index. |
| ISBN: | 8176490709 075062244X (pbk.) |