Strategic marketing management : planning, implementation, and control /
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Oxford, England : New Delhi, :
Butterworth-Heinemann, ; Viva Books Private Ltd.
1999.[Reprinted]
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| Edición: | 2nd ed. |
| Colección: | Marketing series (London, England)
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| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xx, 827 p. : ill. ; 29 cm. |
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| Bibliografía: | Includes bibliography (p. 791-811) and index. |
| ISBN: | 8176490709 075062244X (pbk.) |