Wilson, R. M. S., & Gilligan, C. (1999). Strategic marketing management: Planning, implementation, and control (2nd ed.). Butterworth-Heinemann, ; Viva Books Private Ltd.
Citazione stile Chigago Style (17a edizione)Wilson, R. M. S., e Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England : New Delhi,: Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
Citatione MLA (8a ed.)Wilson, R. M. S., e Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.