Wilson, R. M. S., & Gilligan, C. (1999). Strategic marketing management: Planning, implementation, and control (2nd ed.). Butterworth-Heinemann, ; Viva Books Private Ltd.
Lua i Stíl Chicago (17ú heag.)Wilson, R. M. S., agus Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England : New Delhi,: Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
Lua MLA (8ú heag.)Wilson, R. M. S., agus Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
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