Wilson, R. M. S., & Gilligan, C. (1999). Strategic marketing management: Planning, implementation, and control (2nd ed.). Butterworth-Heinemann, ; Viva Books Private Ltd.
Style de citation Chicago (17e éd.)Wilson, R. M. S., et Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England : New Delhi,: Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
Style de citation MLA (8e éd.)Wilson, R. M. S., et Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.
Attention : ces citations peuvent ne pas être correctes à 100%.