APA (7th ed.) Citation

Wilson, R. M. S., & Gilligan, C. (1999). Strategic marketing management: Planning, implementation, and control (2nd ed.). Butterworth-Heinemann, ; Viva Books Private Ltd.

Chicago Style (17th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Oxford, England : New Delhi,: Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.

MLA (8th ed.) Citation

Wilson, R. M. S., and Colin Gilligan. Strategic Marketing Management: Planning, Implementation, and Control. 2nd ed. Butterworth-Heinemann, ; Viva Books Private Ltd, 1999.