Cita APA

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson Prentice Hall.

Citación estilo Chicago

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall, 2004.

Cita MLA

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Prentice Hall, 2004.