Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Schiffman, Leon G., agus Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall, 2004.
Lua MLA (8ú heag.)Schiffman, Leon G., agus Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Prentice Hall, 2004.
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