APA-viite (7. p.)

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson Prentice Hall.

Chicago-viite (17. p.)

Schiffman, Leon G., ja Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall, 2004.

MLA-viite (8. p.)

Schiffman, Leon G., ja Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Prentice Hall, 2004.