Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson Prentice Hall.
Dyfyniad Arddull ChicagoSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall, 2004.
Dyfyniad MLASchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Prentice Hall, 2004.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.