Cita APA (7th ed.)

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (8th ed.). Pearson Prentice Hall.

Cita Chicago (17th ed.)

Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall, 2004.

Cita MLA (8th ed.)

Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Pearson Prentice Hall, 2004.