APA (7e ed.) Bronvermelding

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.

Chicago (17e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. 7th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2002.

MLA (8e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.