Cita APA (7a ed.)

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2002.

Cita MLA (8a ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.