Cita APA (7th ed.)

Keegan, W. J. (2002). Global marketing management (7th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 2002.

Cita MLA (8th ed.)

Keegan, Warren J. Global Marketing Management. 7th ed. Prentice Hall, 2002.