Marketing /
Prif Awdur: | Lamb, Charles W. |
---|---|
Awduron Eraill: | Hair, Joseph F., McDaniel, Carl D. |
Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Cincinnati, OH :
South-Western College Pub.,
1999.
|
Rhifyn: | 5th ed. |
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
Eitemau Tebyg
-
Strategic marketing /
gan: Cravens, David W.
Cyhoeddwyd: (1997) -
Marketing management and strategy /
gan: Doyle, Peter, 1943 June 23-2003
Cyhoeddwyd: (2006) -
Strategic marketing management in Asia: case studies and lessons across industries
Cyhoeddwyd: (2017) -
The marketing challenge /
gan: Mazur, Laura
Cyhoeddwyd: (1993) -
Marketing management : a strategic, decision-making approach /
gan: Boyd, Harper W.
Cyhoeddwyd: (2002)