Marketing /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western College Pub.,
1999.
|
| Edition: | 5th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxxiv,772 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0324006381 |