Marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. : London :
Macmillan Pub. Co., ; Collier Macmillan Pub. Co.,
c1990.
|
| Edition: | 4th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Colored ill. on lining papers. |
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| Physical Description: | xxix, 780, [79], [30] p. : col. ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0023344016 |