APA (7th ed.) Citation

Evans, J. R., & Berman, B. (1990). Marketing (4th ed.). Macmillan Pub. Co., ; Collier Macmillan Pub. Co..

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Marketing. 4th ed. New York, N.Y. : London: Macmillan Pub. Co., ; Collier Macmillan Pub. Co., 1990.

MLA (8th ed.) Citation

Evans, Joel R., and Barry Berman. Marketing. 4th ed. Macmillan Pub. Co., ; Collier Macmillan Pub. Co., 1990.