Fundamentals of marketing /
| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
McGraw-Hill,
c1994.
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| 版: | 10th ed. |
| 叢編: | McGraw-Hill series in marketing
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| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
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| 參考書目: | Includes bibliographical references and indexes. |
| ISBN: | 0070610150 (alk. paper) |