Fundamentals of marketing /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1994.
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| Edition: | 10th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070610150 (alk. paper) |