Fundamentals of marketing /
| Hovedforfatter: | |
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| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York :
McGraw-Hill,
c1994.
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| Udgivelse: | 10th ed. |
| Serier: | McGraw-Hill series in marketing
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| Fag: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysisk beskrivelse: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
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| Bibliografi: | Includes bibliographical references and indexes. |
| ISBN: | 0070610150 (alk. paper) |