Fundamentals of marketing /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
New York :
McGraw-Hill,
c1994.
|
| Rhifyn: | 10th ed. |
| Cyfres: | McGraw-Hill series in marketing
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xxviii, 697 p. : co;. ill., col. maps ; 27 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and indexes. |
| ISBN: | 0070610150 (alk. paper) |