APA-referens (7:e uppl.)

Stanton, W. J., Etzel, M. J., & Walker, B. J. (1994). Fundamentals of marketing (10th ed.). McGraw-Hill.

Chicago-referens (17:e uppl.)

Stanton, William J., Michael J. Etzel, och Bruce J. Walker. Fundamentals of Marketing. 10th ed. New York: McGraw-Hill, 1994.

MLA-referens (8:e uppl.)

Stanton, William J., et al. Fundamentals of Marketing. 10th ed. McGraw-Hill, 1994.