Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Belk, Russell W.
Awduron Eraill: Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London : SAGE, 2013.
Pynciau:
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Ayesha Abed Library: General Shelf

Manylion daliadau o Ayesha Abed Library: General Shelf
Rhif Galw: 658.83 BEL
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