Qualitative consumer & marketing research /

Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

書誌詳細
第一著者:	Belk, Russell W.
その他の著者:	Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
フォーマット:	図書
言語:	English
出版事項:	London : SAGE, 2013.
主題:	Marketing research. Consumers > Research. Qualitative research.
Classic Catalogue:	View this record in Classic Catalogue

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