Qualitative consumer & marketing research /

Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Belk, Russell W.
अन्य लेखक:	Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	London : SAGE, 2013.
विषय:	Marketing research. Consumers > Research. Qualitative research.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

The Sage handbook of qualitative research /
प्रकाशित: (2011)

Qualitative methods in business research /
द्वारा: Eriksson, Päivi
प्रकाशित: (2008)

An introduction to qualitative research /
द्वारा: Flick, Uwe, 1956-
प्रकाशित: (2002)

The coding manual for qualitative researchers /
द्वारा: Saldaña, Johnny
प्रकाशित: (2021)

An introduction to qualitative research /
द्वारा: Flick, Uwe, 1956-
प्रकाशित: (2009)

Designing qualitative research /
द्वारा: Marshall, Catherine, 1946-
प्रकाशित: (2016)

Qualitative research : theory, method, and practice /
प्रकाशित: (1997)

Interviewing as qualitative research : a guide for researchers in education and the social sciences /
द्वारा: Seidman, Irving, 1937-
प्रकाशित: (1998)

Qualitative methods in public health : a field guide for applied research /
द्वारा: Ulin, Priscilla R.
प्रकाशित: (2005)

Qualitative research methods for the social sciences /
द्वारा: Berg, Bruce L. (Bruce Lawrence), 1954-
प्रकाशित: (1989)

Planning your qualitative research thesis and project : an introduction to interpretivist research in education and the social sciences /
द्वारा: O'Donoghue, T. A. (Tom A.), 1953-
प्रकाशित: (2019)

Marketing research : an applied orientation /
द्वारा: Malhotra, Naresh K.
प्रकाशित: (2010)

Qualitative methods in public health : a field guide for applied research /
द्वारा: Ulin, Priscilla R.
प्रकाशित: (2005)

Doing qualitative research : a practical handbook /
द्वारा: Silverman, David, 1943-
प्रकाशित: (2010)

Using research networks to generate trustworthy qualitative public health research findings from multiple contexts
द्वारा: Nyirenda, Lot, और अन्य
प्रकाशित: (2022)

Completing your qualitative dissertation : a road map from beginning to end /
द्वारा: Bloomberg, Linda Dale
प्रकाशित: (2023)

Qualitative research practice /
प्रकाशित: (2007)

Consumer behavior /
द्वारा: Schiffman, Leon G.
प्रकाशित: (2004)

Consumer behavior /
द्वारा: Schiffman, Leon G.
प्रकाशित: (1997)

Interpreting qualitative data : methods for analysing talk, text and interaction /
द्वारा: Silverman, David
प्रकाशित: (2001)

Marketing research : concepts, practices, and cases /
द्वारा: Easwaran, Sunanda
प्रकाशित: (2006)

Qualitative inquiry & research design : choosing among five approaches /
द्वारा: Creswell, John W.
प्रकाशित: (2018)

Qualitative research topics in language teacher education /
प्रकाशित: (2019)

Doing qualitative research /
द्वारा: Silverman, David, 1943-
प्रकाशित: (2013)

Marketing research : tools & techniques /
द्वारा: Bradley, Nigel, 1958-
प्रकाशित: (2010)

Qualitative research as stepwise-deductive induction /
द्वारा: Tjora, Aksel
प्रकाशित: (2019)

Essentials of marketing research /
द्वारा: Dillon, William R.
प्रकाशित: (1993)

Marketing research : an applied orientation /
द्वारा: Malhotra, Naresh K.
प्रकाशित: (2016)

Narrative inquiry : experience and story in qualitative research /
द्वारा: Clandinin, D. Jean
प्रकाशित: (2000)

Consumer behavioral intention on purchasing Omera LPG
द्वारा: Khan, Md. Javed
प्रकाशित: (2019)

Dictionary of social and market research /
द्वारा: Koschnick, Wolfgang J., 1942-
प्रकाशित: (1996)

Marketing research : an applied approach /
द्वारा: Kinnear, Thomas C., 1943-
प्रकाशित: (1991)

Writing up qualitative research /
द्वारा: Wolcott, Harry F., 1929-
प्रकाशित: (2009)

Data collection in sociolinguistics : methods and applications /
प्रकाशित: (2018)

Marketing research : an applied orientation /
द्वारा: Malhotra, Naresh K.
प्रकाशित: (1999)

Reliability and validity in qualitative research /
द्वारा: Kirk, Jerome
प्रकाशित: (1986)

How to write qualitative research /
द्वारा: Weaver-Hightower, Marcus B.
प्रकाशित: (2019)

Marketing research : methodological foundations /
द्वारा: Churchill, Gilbert A.
प्रकाशित: (2010)

Qualitative research /
प्रकाशित: (2016)

Voices from the language classroom : qualitative research in second language education /
प्रकाशित: (1996)