Qualitative consumer & marketing research /

Qualitative consumer & marketing research /

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a pract...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur:	Belk, Russell W.
Awduron Eraill:	Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London : SAGE, 2013.
Pynciau:	Marketing research. Consumers > Research. Qualitative research.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

The Sage handbook of qualitative research /
Cyhoeddwyd: (2011)

Qualitative methods in business research /
gan: Eriksson, Päivi
Cyhoeddwyd: (2008)

An introduction to qualitative research /
gan: Flick, Uwe, 1956-
Cyhoeddwyd: (2002)

The coding manual for qualitative researchers /
gan: Saldaña, Johnny
Cyhoeddwyd: (2021)

An introduction to qualitative research /
gan: Flick, Uwe, 1956-
Cyhoeddwyd: (2009)

Designing qualitative research /
gan: Marshall, Catherine, 1946-
Cyhoeddwyd: (2016)

Qualitative research : theory, method, and practice /
Cyhoeddwyd: (1997)

Interviewing as qualitative research : a guide for researchers in education and the social sciences /
gan: Seidman, Irving, 1937-
Cyhoeddwyd: (1998)

Qualitative methods in public health : a field guide for applied research /
gan: Ulin, Priscilla R.
Cyhoeddwyd: (2005)

Qualitative research methods for the social sciences /
gan: Berg, Bruce L. (Bruce Lawrence), 1954-
Cyhoeddwyd: (1989)

Planning your qualitative research thesis and project : an introduction to interpretivist research in education and the social sciences /
gan: O'Donoghue, T. A. (Tom A.), 1953-
Cyhoeddwyd: (2019)

Marketing research : an applied orientation /
gan: Malhotra, Naresh K.
Cyhoeddwyd: (2010)

Qualitative methods in public health : a field guide for applied research /
gan: Ulin, Priscilla R.
Cyhoeddwyd: (2005)

Doing qualitative research : a practical handbook /
gan: Silverman, David, 1943-
Cyhoeddwyd: (2010)

Using research networks to generate trustworthy qualitative public health research findings from multiple contexts
gan: Nyirenda, Lot, et al.
Cyhoeddwyd: (2022)

Completing your qualitative dissertation : a road map from beginning to end /
gan: Bloomberg, Linda Dale
Cyhoeddwyd: (2023)

Qualitative research practice /
Cyhoeddwyd: (2007)

Consumer behavior /
gan: Schiffman, Leon G.
Cyhoeddwyd: (2004)

Consumer behavior /
gan: Schiffman, Leon G.
Cyhoeddwyd: (1997)

Interpreting qualitative data : methods for analysing talk, text and interaction /
gan: Silverman, David
Cyhoeddwyd: (2001)

Marketing research : concepts, practices, and cases /
gan: Easwaran, Sunanda
Cyhoeddwyd: (2006)

Qualitative inquiry & research design : choosing among five approaches /
gan: Creswell, John W.
Cyhoeddwyd: (2018)

Qualitative research topics in language teacher education /
Cyhoeddwyd: (2019)

Doing qualitative research /
gan: Silverman, David, 1943-
Cyhoeddwyd: (2013)

Marketing research : tools & techniques /
gan: Bradley, Nigel, 1958-
Cyhoeddwyd: (2010)

Qualitative research as stepwise-deductive induction /
gan: Tjora, Aksel
Cyhoeddwyd: (2019)

Essentials of marketing research /
gan: Dillon, William R.
Cyhoeddwyd: (1993)

Marketing research : an applied orientation /
gan: Malhotra, Naresh K.
Cyhoeddwyd: (2016)

Narrative inquiry : experience and story in qualitative research /
gan: Clandinin, D. Jean
Cyhoeddwyd: (2000)

Consumer behavioral intention on purchasing Omera LPG
gan: Khan, Md. Javed
Cyhoeddwyd: (2019)

Dictionary of social and market research /
gan: Koschnick, Wolfgang J., 1942-
Cyhoeddwyd: (1996)

Marketing research : an applied approach /
gan: Kinnear, Thomas C., 1943-
Cyhoeddwyd: (1991)

Writing up qualitative research /
gan: Wolcott, Harry F., 1929-
Cyhoeddwyd: (2009)

Data collection in sociolinguistics : methods and applications /
Cyhoeddwyd: (2018)

Marketing research : an applied orientation /
gan: Malhotra, Naresh K.
Cyhoeddwyd: (1999)

Reliability and validity in qualitative research /
gan: Kirk, Jerome
Cyhoeddwyd: (1986)

How to write qualitative research /
gan: Weaver-Hightower, Marcus B.
Cyhoeddwyd: (2019)

Marketing research : methodological foundations /
gan: Churchill, Gilbert A.
Cyhoeddwyd: (2010)

Qualitative research /
Cyhoeddwyd: (2016)

Voices from the language classroom : qualitative research in second language education /
Cyhoeddwyd: (1996)